Leadership, Accountability and the Future of Welsh Rugby

As a proud Welshman and a keen observer of leadership in all its forms, I’ve always believed that when leadership loses its way, the consequences are felt far beyond the boardroom. Nowhere is that more evident than in Welsh rugby today.

Another Six Nations, another humbling, another wooden spoon. Yesterday, an England side barely out of second gear dismantled Wales, exposing the deep-rooted structural and leadership failings that have been ignored for far too long. Yes, there is undeniable talent coming through, and yes, there are moments of fight and resilience. But talent without direction, and effort without a plan, will never be enough to turn the tide.

The fundamental issues lie at the top.

The Welsh Rugby Union has, for years, been a closed shop where self-interest has taken priority over the future of the game. Too many enjoy the privileges of their position while the sport itself struggles. Leadership is about vision, tough decisions, and above all, accountability. Right now, Welsh rugby is suffering from stagnation and drift.

A complete rethink is needed.

The regional structure is unsustainable; four professional teams are a stretch when the finances and talent pool only support three. Likewise, the 25-cap rule is outdated and restrictive. If a Welsh player is good enough to represent the national team, it shouldn’t matter whether they play in England or France. We should encourage our best to compete at the highest level, not tie them to a domestic system that cannot keep pace.

Above all, Welsh rugby needs a plan that brings the fans with it. Leadership is about more than just decision-making - it’s about trust. The tens of thousands of supporters who pay over £100 a ticket at the Principality Stadium deserve more than vague statements and empty promises. Without their backing, the entire rugby ecosystem - from the national team to the regions, districts, and grassroots - will collapse.

But here’s the hope.; Welsh rugby still has an incredible foundation of talent, passion, and history. With the right leadership, leadership that is decisive, transparent, and genuinely committed to the future of the game, this can be a turning point rather than a decline. Real reform, tough but necessary decisions, and a clear roadmap can rebuild trust and restore pride.

This is a moment of reckoning for the WRU. The question is whether they will seize it - or be remembered as the ones who stood by while Welsh rugby faded. The right leadership can change everything - now is the time for the Board to act - or step aside.

Keith Power

16th March 2025